Do you know how much time, money and effort you could save if you could eliminate a single operation in your store backroom? We are talking of the operation of moving products from the packaging they are delivered in to retail packaging. No, we do not mean leaving the products in the crates and on the pallets the distributor uses. We are talking about replacing these packages with retail display packaging.
What Exactly Is Retail Display Packaging?
At Logistic Packaging, we strive to develop products that help our customers reach their business goals. In general, these business goals are:
- Reducing operational costs
- Speeding up the supply chain
- Optimizing the use of available space in warehouse and trailer
- Reducing loss due to products damaged in transit.
Retail display packaging answers all these requirements by the fact that they represent a seamless solution from the warehouse to the store shelf. In this article, we will discuss some of the main benefits of adopting this type of returnable packaging for your store supplying operations.
Reasons to Consider Retail Display Packaging for Your Business
Working with various customers in the retail industry, we improved our knowledge of the challenges they face over the years. This allowed us to incorporate new ideas in the design and manufacturing process of the returnable packaging we offer them.
When it comes to retail display packaging, we create them to allow customers to enjoy these key benefits:
1. Reduced Time in Restocking Store Aisles
The products delivered in retail display packages are ready to be brought into the store and arranged on aisles. Your employees do not have to move them from delivery bins and crates to new packaging before bringing them into the sale area.
Thus, they can replenish aisles faster, ensuring that all the customers have enough products to choose from.
2. Showcase the Products
Delivery bins and crates are designed to hold as many products as possible, protect them from damage during transit and form stable and compact stacks. When displayed in store, they would not look appealing for customers. A half full bin would not let customers even see the products inside.
Retail display packaging (our line of see-through crates, especially) is designed to offer product optimal protection during delivery while showcasing the products. The transparent crates make each product and label stand out. They have adequate height so that they do not appear almost empty. Also, they have an ergonomic design, allowing store employees to handle them with ease.
Retail display packaging is proven to increase sale, as they draw the customer’s attention to the product, making it visually appealing.
3. Fewer Products Damaged in the Backroom
Providing that the warehouse delivers the products in reliable reusable plastic packaging, the largest percentage of damaged products is attributable to unpacking and repacking operations.
This operation is even riskier for fresh food products, such as fruit and vegetable, canned food in glass jars, etc. Using retail display pallets and see-through retail trays solves this issue. Your employees do not have to remove the products from the packaging; they simply take them and arrange them in store.
4. Lower Risk of Labor Accidents
Constant handling and repackaging of products is a laborious work. Your employees may develop specific conditions, such as chronic lower back pain or tendinitis (inflammation of the tendons). According to various labor laws, they deserve compensation for work related conditions – which means an extra expense for your company.
Using retail display packaging reduces your employees’ workload and creates a safer work environment for them.
5. Versatile Packaging Adapted to Various Products
Finally, retail display packaging can be used for a wide variety of products you sell in your store. Today, you may need the see-through crates to display fresh tomatoes. Tomorrow, you may want to make canned pineapple stand out. In each case, you can use the same packaging materials.
The crates are made of materials approved for food contact and do not absorb moisture. They are easy to clean and sanitize and maintain their professional aspect after a long time and during intense use cycles.
At Logistic Packaging, we strive to find the right packaging solution for each use case. We encourage you to contact us by email or schedule a live Skype video call to find out more about the benefits of implementing retail display packaging.