Returnable Retail Display Crates Have a Positive Influence on Shoppers

In retail, the way products are displayed is a science, resulting from decades of observing shoppers’ behavior. But you don’t have to be a psychologist or marketer to know that if products are neatly arranged in attractive retail display crates, they will draw the consumer’s attention and encourage them to pick one and put it in their shopping cart.

During our close collaboration with clients in retail, our packaging specialists uncovered many consumer behaviors and how they are influenced by the display of products, and the way their primary packaging and branding is visible in store.

These findings led us to develop a unique range of standard packaging materials: foldable transparent display crates and trays for in-store use. We discovered that these packaging solutions are especially effective for displaying fresh produce.

Here are some of the most important findings we collected from our clients and from personal observations:

1. Retail Display Crates Have Showcase the Color and Freshness of Produce

Everyone can differentiate from a fresh fruit and one past its prime. It’s in the color and texture. However, poor packaging choices can make freshly picked produce look dull and unappealing.

The foldable transparent crates let light showcase the colors, shiny firm skin and crisp texture of fresh leafy greens, fruit, legumes and vegetables. They also allow consumers to see that the entire batch of produce is fresh, not only the items arranged on top of the crate.

2. The Returnable Plastic Crates Promote Cleanliness and Hygiene

A single spot of dirt or dry liquid on a wooden crate can put off shoppers. They will instinctively think “these products are not clean and safe to eat”. The problem is that a wooden crate will retain old stains no matter how carefully they are cleaned.

The plastic retail displays will continue to look clean and hygienic even after years of intensive use. They are easy to wash and sanitize even using standard washing cycles.

3. The Packages Are Made from Food Grade Materials

Consumers judge packaging not only by their looks, but also by what they are made of. They know that certain types of plastic leak chemicals into food. So they diligently research what retail display crates and primary packaging materials are made of.

As a retailer, you can confidently tell your customers that the displays containing fresh produce are made from materials approved for food contact. All our crates and displays for retail use are made from virgin HDPE. This type of recyclable plastic does not leak any substances and resists to fats, oils, liquids and chemicals.

4. The Design of the Retail Displays Extends Shelf Life

The returnable plastic packaging for retail display has a special design with perforations. They allow the ideal amount of ventilation to keep the produce fresh and drain liquids.

In this way, fruit and vegetables will have a longer shelf life, helping retailers reduce loss and write-offs. Moreover, since these packages can be used from warehouse to store aisles, the reduced amount of product handling also reduces the risk of damage.

5. Returnable Packaging Promotes a Circular Economy

Consumers demand more sustainability from all brands they buy from. They want to see actions taken to reduce waste and use resources responsibly. And returnable displays for retail are a perfect answer to this demand.

They are made from a byproduct of oil processing and fully recyclable when they reach end of life. Although they are no longer used in food and pharma industries, where the demands for hygiene are stringent, packaging made from recycled HDPE are adequate for all other industries.

The Logistic Packaging team is ready to help you win your customers’ trust with attractive retail display crates and other reusable plastic packages. Send us an email to start discussing your packaging project with our specialists!

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